Breaking Into Direct-to-Homeowner Without Burning Your Trade
Your Interior Designers and K&Bs are some of your first customers. They helped build your business. And now you’re thinking about going Direct-to-Homeowner and… Stealing their customers?! I KNOW. It feels shady. But going Retail is absolutely justifiable—and you can do it ethically without destroying the relationships that helped build your business. Let me explain. […]
Building Sales Leadership When You’re the Only Closer
I hear this ALL THE TIME from Fabricators across the country: “Nobody can sell this stuff like I can.” And you know what? You’re probably right. You know every material you carry. You know Quartz can’t go outside. You know which slab is going to work for that weird outdoor kitchen. You know what your […]
Connecting Your ERP to Sales: The Missing Link
NOBODY—and I mean NOBODY—wants to double-enter stuff in the computer. It’s a nightmare. And your Sales Reps definitely don’t have time for it. They should be in front of customers, not keyboards. But here’s what happens in most Stone Fab shops: A lead comes in. Someone enters their contact information. They talk to the customer. […]