Straight talk for
stone fabricators.

No fluff, no theory — just what’s actually working inside stone shops right now. Sales, marketing, and the hard-won lessons from 20+ fabricators across the country.

No posts in this category yet — check back soon.

A tied red ribbon - Give Your Sales People the Ultimate Gift

Your Competitor Isn’t Stealing Your Customers. You’re Giving Them Away.

Picture this. You’ve worked with the same builder for six years. He sends you steady ...

Countertop showroom team discussing material samples around a large stone island

Breaking Into Direct-to-Homeowner Without Burning Your Trade

Your Interior Designers and K&Bs are some of your first customers. They helped build your ...

Illustration of sales leadership coaching with charts and connected team members

Building Sales Leadership When You’re the Only Closer

I hear this ALL THE TIME from Fabricators across the country: “Nobody can sell this ...

Diagram linking an ERP system with CRM software and business data

Connecting Your ERP to Sales: The Missing Link

NOBODY—and I mean NOBODY—wants to double-enter stuff in the computer. It’s a nightmare. And your ...

Two colleagues talking across a table during a business meeting

FIRE YOUR RECEPTIONIST!

FIRE YOUR RECEPTIONIST! Ok… maybe that’s a little harsh. But seriously—hear me out. Let me ...

Family of four smiling together while using a laptop at home

99 Out of 100 Fabricator Websites Have This Problem

I’ve seen it again and again. After my team at InfoStreamUSA.com has built almost 1000 ...

Businesswoman holding a large key beside a pair of scissors

The Secret to Sales Team Turnover is ‘Turn-Key’

I’m pretty lucky—I get close with my fabricator clients across the country. Real close. I ...

Two colleagues talking across a table during a business meeting

Never Tell Them Your Showroom Hours. Seriously.

If someone calls and asks for your showroom hours—DO NOT ANSWER THE QUESTION. Yeah, I ...

Talking to customers at a countertop store - How to Position Your Stone Fab Business for a Merger or Acquisition - Grand Onyx

The Fastest Way to Lose an A-Player Sales Rep

It’s 4:45 PM. You’re at the copier, tucked around the corner from the showroom. It’s ...

Two Blockbuster inspired book covers comparing sales and curated countertop selections

Learn From Blockbuster: Curate Your Counters, Don’t Confuse

I’m dating myself here, but I have a fond memory from the 90s. “It’s Friday ...

Join 10,000 industry leaders.

Industry secrets, proven strategies, and expert insights to grow your shop — delivered straight to your inbox.

Tired of reading about it?
See where you stand.

The articles show you what’s possible. Your Growth Score shows you exactly where your shop is leaking revenue — in about 90 seconds.