No fluff, no theory — just what’s actually working inside stone shops right now. Sales, marketing, and the hard-won lessons from 20+ fabricators across the country.
Ok… maybe that’s a little harsh. But hear me out. Every inbound call is a golden window to become the expert and turn a transaction into a relationship — and most shops forward it straight to voicemail instead.
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After building almost 1,000 websites over 15 years, I can spot it instantly — the one mistake nearly every fabricator site makes.
FIRE YOUR RECEPTIONIST! Ok… maybe that’s a little harsh. But seriously—hear me out. Let me ...
I’ve seen it again and again. After my team at InfoStreamUSA.com has built almost 1000 ...
I’m pretty lucky—I get close with my fabricator clients across the country. Real close. I ...
If someone calls and asks for your showroom hours—DO NOT ANSWER THE QUESTION. Yeah, I ...
It’s 4:45 PM. You’re at the copier, tucked around the corner from the showroom. It’s ...
I’m dating myself here, but I have a fond memory from the 90s. “It’s Friday ...
When I think of my Grandma, I think of oatmeal cookies—without the raisins. Please, Grandma… ...
I was walking a team member through our Fabricator CRM when she paused—staring at the ...
In the stone fabrication industry, too many sales reps fall into the trap of being ...
Recently I’ve talked to several Fabricators who read my article “Your Best Customers Are On ...
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The articles show you what’s possible. Your Growth Score shows you exactly where your shop is leaking revenue — in about 90 seconds.
