Articles, videos, and more — all in one place. Filter by what you’re trying to fix and get a mix of every format we’ve published on it, from the shops doing it right now.
Fire Your Receptionist!
Every inbound call is a golden window to become the expert — and most shops forward it straight to voicemail.
Fire Your Receptionist!
Every inbound call is a golden window to become the expert — and most shops forward it straight to voicemail.
99 Out of 100 Fabricator Websites Have This Problem
After building almost 1,000 websites over 15 years, I can spot the one mistake nearly every fabricator site makes instantly.
Why Digital Leads Don’t Visit Your Showroom (And How to Fix It)
Why the leads your marketing generates never walk in — and the fix that gets them through the door.
The Secret to Sales Team Turnover is ‘Turn-Key’
I get close with my fabricator clients across the country. Real close. I see what they’re good at — and what they suck at.
Your Sales Team Isn’t Lazy — Here’s The Real Problem
The real reason your reps aren’t performing — and why it’s a system problem, not a people problem.
Never Tell Them Your Showroom Hours. Seriously.
If someone calls and asks for your showroom hours — do not answer the question. Sounds insane. Stay with me.
Your Sales Rep is Closing 45%. Here’s How to Get Them to 65%
A coaching breakdown of the gap between a good close rate and a great one — and how to close it.
The FBI Negotiator Tactic Smart Fabricators Use to Sell More
A negotiation tactic borrowed from hostage talks — put to work closing countertop jobs.
The 40% Problem Nobody Talks About
A sample episode — swap for the real first show. The conversation behind the missed-call discovery.
Building a Sales Team That Sticks
A sample episode on hiring, training, and the accountability that keeps a sales team performing.
The Missed-Call Audit
A placeholder guide — the framework for finding the calls your shop is quietly losing.
Own Your Local Market
A placeholder guide — how to capture the buying searches in your city before a competitor does.
All of this points to the same first step. Your Growth Score shows exactly where your shop is leaking revenue — in about 90 seconds.
