No fluff, no theory — just what’s actually working inside stone shops right now. Sales, marketing, and the hard-won lessons from 20+ fabricators across the country.
Ok… maybe that’s a little harsh. But hear me out. Every inbound call is a golden window to become the expert and turn a transaction into a relationship — and most shops forward it straight to voicemail instead.
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After building almost 1,000 websites over 15 years, I can spot it instantly — the one mistake nearly every fabricator site makes.
In our last Onyx Edge, we talked about achieving a 65% close rate—and let’s be ...
I love studying what I call Bright Spots—sales reps who significantly excel. These high performers ...
Meet Greg from The Countertop Shop. He was completely against texting customers—until he tried it. ...
You know what I’m terrible at? Finding the ketchup. Seconds, minutes… probably hours of my ...
I had an alarming conversation with a Fabricator last week that highlights a silent issue ...
OK, my stone fabricator friends, let’s start with a story about the Rolling Stones. It ...
There’s one MASSIVE trend we’ve noticed with ALL Stone Fab Salespeople: when an internet lead ...
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The articles show you what’s possible. Your Growth Score shows you exactly where your shop is leaking revenue — in about 90 seconds.
