B-Roll Library
How to Capture It & What to Get. Check out our 3 main focus points for the week.
Company Appreciation
Culture is easier to see than to say — capture moments when your company recognizes and celebrates its people. Small celebrations count too. Plan your story, open with an establishing shot for context, and collect at least one short quote that adds meaning. Post within the week, get employee permission first, and save unused photos […]
Beyond the Showroom
Supplier visits are more than field trips — they introduce customers to the people and expertise behind every project. The concept can grow into a series. Educate newcomers by keeping it basic: explain veining, what to look for, what to ask, and how a slab will look in their actual space. Plan ahead, know what’s […]
Game Show
Keep it simple: if the rules take longer than one sentence to explain, simplify. Viewers should be able to guess along within seconds. Prep 5–8 rounds, pick one or two employees, don’t script reactions, and always explain why the answer is right — that’s where the expertise shows. Give the series a recognizable name, post […]
FIRE YOUR RECEPTIONIST!
FIRE YOUR RECEPTIONIST! Ok… maybe that’s a little harsh. But seriously—hear me out. Let me paint a picture: You call tech support or your bank. A super friendly voice picks up. You’re relieved. You spend five full minutes explaining your problem, giving your name, account number, phonenumber—even going deep on your issue… And then it […]
99 Out of 100 Fabricator Websites Have This Problem
I’ve seen it again and again. After my team at InfoStreamUSA.com has built almost 1000 websites over the past 15 years, I can spot it a mile away. Fabricators love to lead with materials. It makes sense on the surface—customers do want to see color options, brands, edge styles, and all the sparkly slabs. And […]
The Secret to Sales Team Turnover is ‘Turn-Key’
I’m pretty lucky—I get close with my fabricator clients across the country. Real close. I see what they’re good at… and what they suck at. Some shops are solid in some areas—and surprisingly bad in others. And it’s different for everyone. No one’s got it all figured out. But patterns emerge. Lately, one’s been impossible […]
Never Tell Them Your Showroom Hours. Seriously.
If someone calls and asks for your showroom hours—DO NOT ANSWER THE QUESTION. Yeah, I get it. That sounds insane and 1000% counterintuitive. Stay with me. I’ve reviewed hundreds of thousands of phone calls from fabricator sales reps. Literally. AI helped—but the pattern is painfully clear: It’s not uncommon for the people who ask for […]
The Fastest Way to Lose an A-Player Sales Rep
It’s 4:45 PM. You’re at the copier, tucked around the corner from the showroom. It’s been a long day. You’re mentally halfway out the door. Then—ding ding—the front door chime goes off. A customer walks in and says: “Hi, I’m looking for a fabricator to help with my kitchen project. Can I take a look […]
Learn From Blockbuster: Curate Your Counters, Don’t Confuse
I’m dating myself here, but I have a fond memory from the 90s. “It’s Friday night! Let’s go to Blockbuster and get a pizza!” But everyone knew: you never get the pizza first. Why? Because the Blockbuster visit took forever. Aisles and aisles of options. The trick we all figured out? Head straight to the […]