FIRE YOUR RECEPTIONIST!
FIRE YOUR RECEPTIONIST! Ok… maybe that’s a little harsh. But seriously—hear me out. Let me paint a picture: You call tech support or your bank. A super friendly voice picks up. You’re relieved. You spend five full minutes explaining your problem, giving your name, account number, phonenumber—even going deep on your issue… And then it […]
99 Out of 100 Fabricator Websites Have This Problem
I’ve seen it again and again. After my team at InfoStreamUSA.com has built almost 1000 websites over the past 15 years, I can spot it a mile away. Fabricators love to lead with materials. It makes sense on the surface—customers do want to see color options, brands, edge styles, and all the sparkly slabs. And […]
The Secret to Sales Team Turnover is ‘Turn-Key’
I’m pretty lucky—I get close with my fabricator clients across the country. Real close. I see what they’re good at… and what they suck at. Some shops are solid in some areas—and surprisingly bad in others. And it’s different for everyone. No one’s got it all figured out. But patterns emerge. Lately, one’s been impossible […]
Never Tell Them Your Showroom Hours. Seriously.
If someone calls and asks for your showroom hours—DO NOT ANSWER THE QUESTION. Yeah, I get it. That sounds insane and 1000% counterintuitive. Stay with me. I’ve reviewed hundreds of thousands of phone calls from fabricator sales reps. Literally. AI helped—but the pattern is painfully clear: It’s not uncommon for the people who ask for […]
The Fastest Way to Lose an A-Player Sales Rep
It’s 4:45 PM. You’re at the copier, tucked around the corner from the showroom. It’s been a long day. You’re mentally halfway out the door. Then—ding ding—the front door chime goes off. A customer walks in and says: “Hi, I’m looking for a fabricator to help with my kitchen project. Can I take a look […]
Learn From Blockbuster: Curate Your Counters, Don’t Confuse
I’m dating myself here, but I have a fond memory from the 90s. “It’s Friday night! Let’s go to Blockbuster and get a pizza!” But everyone knew: you never get the pizza first. Why? Because the Blockbuster visit took forever. Aisles and aisles of options. The trick we all figured out? Head straight to the […]
Hunters vs. Helpers: The Sales Shift Stone Fabs Shouldn’t Ignore
When I think of my Grandma, I think of oatmeal cookies—without the raisins. Please, Grandma… stop with the raisins. But what I remember most is sitting at that old farmhouse table, listening to her stories. Same ones, most of the time. They were slow. Long. Sometimes painful. But it was my Grandma—and she deserved to […]
A Sales Rep With No Commission Has No Consequences
I was walking a team member through our Fabricator CRM when she paused—staring at the screen like something didn’t compute. “Is this right? There’s a $30,000 quote sitting here from February and… no one’s followed up?” Yep. You read that right. Turns out, Terry (let’s call him that) had a conversation with Sue (we’ll call […]
The 3F’s for Sales Follow Up Mastery for Stone Fabricators
In the stone fabrication industry, too many sales reps fall into the trap of being “order-takers”—reacting to incoming inquiries but not actively engaging leads or building relationships. In this video, Tim Saddoris, Founder of Grand Onyx, sits down with Adam Langenbacher from 5280 Stone to discuss a powerful mindset shift for Stone Fab Sales Reps: […]
The Micromanagement Mistake That’s Killing Your Sales
Recently I’ve talked to several Fabricators who read my article “Your Best Customers Are On Someone Else’s Prospecting List,” and many are trying to solve the issue the WRONG way. Here are some of the questions I’m getting asked: Can your CRM remind my salesperson to visit a customer quarterly and then send me a […]