You know what I’m terrible at? Finding the ketchup.

Seconds, minutes… probably hours of my life wasted searching for that elusive bottle. Why? Because the fridge is a black hole.

That lone pickle in a jar? Gotta keep it. Twelve different condiments? You never know when you’ll need ‘em. Feeling ambitious, bought 20 ingredients for a recipe you’ll never make again? Check. And those five-day-old onion rings? They’ve got at least two more days in ‘em.

Your fridge is kinda like your prospect’s email inbox. Cluttered, overloaded, and filled with stuff they’ll never get around to sorting.

Now, if you’re one of those “Inbox Zero” people, congrats, you’re a psycho. The rest of us? We let it pile up.

So why do we expect prospects to find our quote or follow-up email? It’s like hunting for that Chick-fil-A or Szechuan sauce—sure, they’ll find it… six months after it expires.

And voicemail? That’s like my sister-in-law’s fridge with three kids—so full you have to throw out the expired milk and mystery meat just to fit in the leftovers.

The Drive-Thru of Communication: TEXTING
Surprise! You’re not actually surprised. Your dentist has been texting you for ten years for a $100 cleaning. So why aren’t you texting your prospect who’s considering a $6,000 kitchen?

Still not convinced? Ask Greg. He’s been using our Moraware-integrated texting system for two years—and it changed his world. (Greg explains it all below.)

If you’re ready to stop letting deals rot in your prospects’ inboxes, let’s talk.

But first, excuse me—I’m feeling a little risky with my eyes on those 7th-day onion rings.

P.S. If you don’t get my newsletter in two weeks, call an ambulance. And if you’re not ready to text prospects but want to at least text your customers, hit up the guys at DataBridge—they’ll set you up with notifications. Or, if you want to keep customers in the loop on installs, PinPoint makes it easy with real-time tracking, reminders, and automated texts.

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