Give Your Sales People the Ultimate Gift: A Strong Brand
Your brand is everything. It determines the perception of the company, its reputation, quality, and price. A strong brand helps your salespeople with more leads, and more deals closed. It attracts the best talent and retains the great sales talent on your team. Outstanding salespeople prefer to eat steaks over frozen chicken breasts, and your […]
How to Promote Your Stone Fabricator Business in 2023
If you’re waiting for customers to come to you, plan on waiting far too much. New leads only come if they know you exist, how to find you, and why you’re the best choice. Growth and profits require ongoing promotion, not hoping someone drives by and sees the sign. Make your stone fabricator business known with […]
How to Attract More Business in the Stone Fabricator Industry in 2023
Attracting more business and staying ahead in the stone fabricator industry can be challenging for many companies. The competition is fierce, and it can be hard to stand out in the crowd. However, with the right strategies and tactics, you can set your business apart from the competition and ensure that customers choose your stone […]
How to Cement Your Stone Fabricator Brand
Your stone fabricator brand is the culmination of everything your company does. Installations, customer service, marketing, production efficiency, and sales contribute to brand value. A brand pulls all aspects of your business together and fosters customer price perception, trust, and even employee satisfaction. If you take a few minutes to write down the words you […]
Importance of Building a Community Brand in the Stone Fabricator Industry
Your marketing is strong, the website looks great, your salespeople are good at bringing in new deals, and you deliver an excellent product, but there is still one more piece to consider. A successful local business takes itself from being a building with a sign to building a community around its brand. Consumers care about […]
Marketing Strategy 101: 6 Steps Stone Fabricators Can Take to Solidify Their Brand in 2023
2023 is almost here, and you’re probably already considering how you want to start the busy January sales period. The most important part of your strategy going into the New Year should be marketing. Naturally, sales drive the rest of the business, and getting leads in the door is necessary for sales success. Why is […]