Customer Experience Is King: How to Make Yours Memorable

Customer Experience for Stone Fabricators - Grand Onyx

With any business, the cardinal rule is that the customer is always right. This adage is especially true in the stone fabrication industry, where customers want a high-quality product and an exceptional experience to match. The first interaction with the customer is crucial, so making a good impression from the get-go is critical. If you […]

How to Cement Your Stone Fabricator Brand

Stone Fabricator Brand - Grand Onyx - Stone Fabricator Sales and Marketing

Your stone fabricator brand is the culmination of everything your company does. Installations, customer service, marketing, production efficiency, and sales contribute to brand value. A brand pulls all aspects of your business together and fosters customer price perception, trust, and even employee satisfaction. If you take a few minutes to write down the words you […]

Importance of Building a Community Brand in the Stone Fabricator Industry

buiding a brand community for stone fabricators - grand onyx

Your marketing is strong, the website looks great, your salespeople are good at bringing in new deals, and you deliver an excellent product, but there is still one more piece to consider. A successful local business takes itself from being a building with a sign to building a community around its brand. Consumers care about […]