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Hunters vs. Helpers: The Sales Shift Stone Fabs Shouldn’t Ignore

April 26, 2025

When I think of my Grandma, I think of oatmeal cookies—without the raisins. Please, Grandma… stop with the raisins. But what I remember most is

A Sales Rep With No Commission Has No Consequences

April 15, 2025

I was walking a team member through our Fabricator CRM when she paused—staring at the screen like something didn’t compute. “Is this right? There’s a

The Micromanagement Mistake That’s Killing Your Sales

April 2, 2025

Recently I’ve talked to several Fabricators who read my article “Your Best Customers Are On Someone Else’s Prospecting List,” and many are trying to solve

Still Think a 65- Close Rate Is Impossible- Let’s Get Sciency

March 19, 2025

In our last Onyx Edge, we talked about achieving a 65% close rate—and let’s be honest, most of you don’t believe me. So let’s recap:

How Slower Sales 2X’d Kitchen Sales

March 5, 2025

I love studying what I call Bright Spots—sales reps who significantly excel. These high performers aren’t doing anything wildly different— just a few different key

Full Voicemails, Ignored Emails… Time for Plan B with Prospects

February 14, 2025

You know what I’m terrible at? Finding the ketchup. Seconds, minutes… probably hours of my life wasted searching for that elusive bottle. Why? Because the fridge is

The Silent Growth Killer Fabricators Don’t Talk About

February 3, 2025

I had an alarming conversation with a Fabricator last week that highlights a silent issue in our industry. Me: “Hey Doug! What’s your plan for

Am I Here for Marble or to Get Murdered? Why Your Digital Leads Are Ghosting You.

January 20, 2025

Do Me a Favor: Look Out Your Office Window. What do you see? Probably one of two things: a rural expanse of nothingness or a gritty, old warehouse district.
“Am I coming here for marble… or to get murdered!?”

a woman outside with a folder in one hand and her phone in the other, looking to the left

The Hidden Talent Pool for Stone Sales You Probably Haven’t Considered

January 8, 2025

Struggling to find skilled salespeople for your stone fabrication business? Discover why real estate agents—seasoned pros with design expertise, builder connections, and a knack for selling high-value home upgrades—might be your untapped talent pool. Learn how to attract and hire them to boost your sales team’s performance.

Don’t Set Sales Goals for 2025, Do This Instead

January 7, 2025

Kick off 2025 with a fresh approach: skip the traditional sales goals and focus on inspiring your team with a bold vision. Learn how gamifying progress and celebrating milestones can transform your stone fabrication sales team into record-breakers. It’s not about the numbers—it’s about engaging, motivating, and winning together.

Turning Chaos into Harmony: The Rolling Stones’ Lessons for Stone Fabricators

December 3, 2024

OK, my stone fabricator friends, let’s start with a story about the Rolling Stones. It was the summer of 1971 in the basement of Keith

The 3 F’s Every Stone Fab Sales Rep Needs to Know

November 15, 2024

There’s one MASSIVE trend we’ve noticed with ALL Stone Fab Salespeople: when an internet lead comes in, sales reps follow up just once—then never again.

open kitchen with a white countertop island and wood paneling down the side of the island

The Age of the Stone Fab ‘Order-Taker’ Is Coming to an End

November 5, 2024

The days of stone fabricators effortlessly taking orders are over. In today’s competitive market, tracking sales performance is key to growth. Learn the must-know metrics to transform your team—from close rates to client engagement—and discover why measuring sales is your next big opportunity. The future belongs to fabricators who evolve from order-takers to sales leaders.

Sales Are Down 25%

November 4, 2024

Sales down 15-25%? Don’t just hire more salespeople—focus on your loyal clients. Take them to lunch, ask how you can help, and really listen. Strengthening these relationships not only builds trust but also reveals opportunities to innovate. One client doubled their monthly sales this way! Discover what your top customers need.

Troubleshooting Made Easy: 4 Steps to Improve Production Efficiency

April 3, 2024

Ever felt like everything is going wrong and you’re not sure where to start? When your production isn’t running at speed or your machinery keeps

Sustain Your Sales: How to Make Sure Your Top Customers Stay Your Top Customers

April 3, 2024

I don’t want to be an alarmist, but the warning signs of a potential recession are all around us. While we all hope it doesn’t

Using experts to market your stone fabricator business in 2023 - grand onyx

Stone Fabrication in the Age of the Great Retirement: Adapt or Be Left Behind

April 3, 2024

We’ve all seen Help Wanted signs popping up everywhere. For years now, we’ve had trouble finding enough people. Unfortunately, it’s likely to get harder due

A Two-Pronged Approach to Dealing with Staffing Shortages: Practical Advice that Works

April 3, 2024

Hiring is hard, especially when you’re looking for skilled workers. At the start of 2022, 91% of businesses said they had a difficult time finding

Sales Process: 5 Ways to Improve with Fewer People

April 3, 2024

Without sales, you’re dead. It’s HARD. With the labor shortage, it’s close to impossible to find sales people, and a real challenge to keep the

sales acceleration for stone fabricators - grand onyx

Profit: An Unavoidable Side Effect of Measuring Your Business

April 3, 2024

In my early 20s, I was a supervisor for ConAgra Foods. We made Snack Pack pudding. One thing I’ll never forget is the sweet smell

traits to look for in stone fabricator salespeople - Grand Onyx

Making Sure Your Shop Machinery Doesn’t Have You Running in Circles

April 3, 2024

Uncertainty right now is a real thing. We’re still recovering from COVID and we’ve just had the second- and third-largest bank failures in history. We

Find Out Why Employees are Leaving - Grand Onyx

Find Out Why Employees are Leaving To Keep Them

May 23, 2023

Losing great employees is painful for your company, and it might result in bottlenecks, missed sales, or reduced morale. Worse yet, the labor market is

traits to look for in stone fabricator salespeople - Grand Onyx

5 Traits to Look for When Hiring Salespeople

May 16, 2023

Your stone fabricator business depends on the results of your salespeople. You could be the highest quality and most efficient provider, but without sales, that

How to Position Your Stone Fab Business for a Merger or Acquisition - Grand Onyx

How to Position Your Stone Fab Business for a Merger or Acquisition

May 4, 2023

You’ve built a successful company, and it’s time to move on to new things. Regardless of whether the business is acquired or opts for a

Give Your Sales People the Ultimate Gift: A Strong Brand

March 28, 2023

Your brand is everything. It determines the perception of the company, its reputation, quality, and price. A strong brand helps your salespeople with more leads,

5 Benefits of an Employee Stock Ownership Plan for your stone fabricator business - Grand Onyx

5 Benefits of an Employee Stock Ownership Plan (ESOP)

March 23, 2023

5 Benefits of an Employee Stock Ownership Plan (ESOP) When Your Family Does Not Want to Take Over the Stone Fab Business You’ve developed a

How to Promote Your Stone Fabricator Business in 2023

March 8, 2023

If you’re waiting for customers to come to you, plan on waiting far too much. New leads only come if they know you exist, how

Tips That Help Fabricators Retain Installers and Fabricators - Grand Onyx

8 Tips That Help Fabricators Retain Installers and Fabricators

February 13, 2023

Few things are more disruptive to your business than losing critical production personnel, which can be even more disruptive for stone fabricators. Most likely, your

sales acceleration for stone fabricators - grand onyx

Top 5 Ways to Accelerate Sales as a Stone Fabricator

January 26, 2023

You’ve managed to build a successful business. Your customers are delighted, and you have excellent people working for you. Now it’s time to grow the

Using experts to market your stone fabricator business in 2023 - grand onyx

Advantage of Hiring Experts to Market Your Stone Fabricator Business in 2023

January 16, 2023

For stone fabricator businesses, success depends on their ability to market effectively. With the enormous competition in the industry and ever-changing technological possibilities, a comprehensive

How to Attract More Business in the Stone Fabricator Industry in 2023

January 4, 2023

Attracting more business and staying ahead in the stone fabricator industry can be challenging for many companies. The competition is fierce, and it can be

Customer Experience for Stone Fabricators - Grand Onyx

Customer Experience Is King: How to Make Yours Memorable

December 19, 2022

With any business, the cardinal rule is that the customer is always right. This adage is especially true in the stone fabrication industry, where customers

How to Cement Your Stone Fabricator Brand

December 12, 2022

Your stone fabricator brand is the culmination of everything your company does. Installations, customer service, marketing, production efficiency, and sales contribute to brand value. A

Importance of Building a Community Brand in the Stone Fabricator Industry

December 6, 2022

Your marketing is strong, the website looks great, your salespeople are good at bringing in new deals, and you deliver an excellent product, but there

Marketing Strategy 101: 6 Steps Stone Fabricators Can Take to Solidify Their Brand in 2023

November 23, 2022

2023 is almost here, and you’re probably already considering how you want to start the busy January sales period. The most important part of your

Our Turn-Key Lead Gen thru Google AdWords

January 12, 2022

How we do it: We’ve run Google AdWords for the Stone Fabricator Industry for years. We understand what Ad Message compels a prospect to call

Operations

January 12, 2022

How things seem and how they are playing out can be very different. Getting an accurate picture of machine performance is where you start. It

Generate More Sales

January 12, 2022

We want to increase our sales in the higher-margin residential consumer market. What is an effective marketing source for this? Pay-per-click Google Ads will put

Can’t Find Enough Employees?

January 12, 2022

I can’t find enough employees in this job market. How can I grow if I can’t find employees? First, find out why they are leaving.

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Your Challenges
Struggling Retail Sales
Sales Team Empowerment
Market Expansion Strategies
More Builders & Designers
Balancing Production & Sales
Installation Excellence

Growth Blueprints
Retail Sales Acceleration (Amethyst Method)
Wholesale Growth (Mason Approach)
In-Home Sales Innovator

Our Impact
Testimonials
Tailored CRM for Fabricators
The Rock Report
Sales Team Transformation Program
Smart Call Dispatch
Market Domination Framework
ShopFloor Optimization Program

Knowledge
Podcasts
Expert Blog
Book Tim for Your Event
Videos

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