Be part of the 10,000 industry leaders who subscribe to The Onyx Edge. Gain exclusive access to industry secrets, proven strategies, and expert insights to overcome common challenges and grow your business. All delivered straight to your inbox, join now!
Struggling to find skilled salespeople for your stone fabrication business? Discover why real estate agents—seasoned pros with design expertise, builder connections, and a knack for selling high-value home upgrades—might be your untapped talent pool. Learn how to attract and hire them to boost your sales team’s performance.
Kick off 2025 with a fresh approach: skip the traditional sales goals and focus on inspiring your team with a bold vision. Learn how gamifying progress and celebrating milestones can transform your stone fabrication sales team into record-breakers. It’s not about the numbers—it’s about engaging, motivating, and winning together.
OK, my stone fabricator friends, let’s start with a story about the Rolling Stones. It was the summer of 1971 in the basement of Keith
There’s one MASSIVE trend we’ve noticed with ALL Stone Fab Salespeople: when an internet lead comes in, sales reps follow up just once—then never again.
The days of stone fabricators effortlessly taking orders are over. In today’s competitive market, tracking sales performance is key to growth. Learn the must-know metrics to transform your team—from close rates to client engagement—and discover why measuring sales is your next big opportunity. The future belongs to fabricators who evolve from order-takers to sales leaders.
Sales down 15-25%? Don’t just hire more salespeople—focus on your loyal clients. Take them to lunch, ask how you can help, and really listen. Strengthening these relationships not only builds trust but also reveals opportunities to innovate. One client doubled their monthly sales this way! Discover what your top customers need.
Ever felt like everything is going wrong and you’re not sure where to start? When your production isn’t running at speed or your machinery keeps
I don’t want to be an alarmist, but the warning signs of a potential recession are all around us. While we all hope it doesn’t
We’ve all seen Help Wanted signs popping up everywhere. For years now, we’ve had trouble finding enough people. Unfortunately, it’s likely to get harder due
Hiring is hard, especially when you’re looking for skilled workers. At the start of 2022, 91% of businesses said they had a difficult time finding
Without sales, you’re dead. It’s HARD. With the labor shortage, it’s close to impossible to find sales people, and a real challenge to keep the
In my early 20s, I was a supervisor for ConAgra Foods. We made Snack Pack pudding. One thing I’ll never forget is the sweet smell
Uncertainty right now is a real thing. We’re still recovering from COVID and we’ve just had the second- and third-largest bank failures in history. We
Losing great employees is painful for your company, and it might result in bottlenecks, missed sales, or reduced morale. Worse yet, the labor market is
Your stone fabricator business depends on the results of your salespeople. You could be the highest quality and most efficient provider, but without sales, that
You’ve built a successful company, and it’s time to move on to new things. Regardless of whether the business is acquired or opts for a
Your brand is everything. It determines the perception of the company, its reputation, quality, and price. A strong brand helps your salespeople with more leads,
5 Benefits of an Employee Stock Ownership Plan (ESOP) When Your Family Does Not Want to Take Over the Stone Fab Business You’ve developed a
If you’re waiting for customers to come to you, plan on waiting far too much. New leads only come if they know you exist, how
Few things are more disruptive to your business than losing critical production personnel, which can be even more disruptive for stone fabricators. Most likely, your
You’ve managed to build a successful business. Your customers are delighted, and you have excellent people working for you. Now it’s time to grow the
For stone fabricator businesses, success depends on their ability to market effectively. With the enormous competition in the industry and ever-changing technological possibilities, a comprehensive
Attracting more business and staying ahead in the stone fabricator industry can be challenging for many companies. The competition is fierce, and it can be
With any business, the cardinal rule is that the customer is always right. This adage is especially true in the stone fabrication industry, where customers
Your stone fabricator brand is the culmination of everything your company does. Installations, customer service, marketing, production efficiency, and sales contribute to brand value. A
Your marketing is strong, the website looks great, your salespeople are good at bringing in new deals, and you deliver an excellent product, but there
2023 is almost here, and you’re probably already considering how you want to start the busy January sales period. The most important part of your
How we do it: We’ve run Google AdWords for the Stone Fabricator Industry for years. We understand what Ad Message compels a prospect to call
How things seem and how they are playing out can be very different. Getting an accurate picture of machine performance is where you start. It
We want to increase our sales in the higher-margin residential consumer market. What is an effective marketing source for this? Pay-per-click Google Ads will put
I can’t find enough employees in this job market. How can I grow if I can’t find employees? First, find out why they are leaving.
Be part of the 10,000 industry leaders who subscribe to The Onyx Edge. Gain exclusive access to industry secrets, proven strategies, and expert insights to overcome common challenges and grow your business. All delivered straight to your inbox, join now!
Join 10,000 industry leaders already subscribed. Get our expert insights to conquer challenges and grow your business.
